If you need a ‘twist’ or new connection to your target audience, you need to write Words and look at the Big Picture. You know the right Words can influence and sell. So get the best advice you can – that’s doing things right! But don’t forget the Big Picture (and Video and Audio!). So you need the best route from your vision to delivery – that’s doing the right things! From Nerdy to Wordy, take the journey with Wordy Nerdy, and not only get the right words but also the right approach and channels to your target audience. Peter combines experience and qualifications from science, marketing and sales. His work at the sharp end of the customer chain, from stage acting to back office support, provides the understanding to decode the mysterious black box to common sense prose. Peter has produced copy in industries as diverse as chemical, food and safety products. He has worked in the complexity of the advertising and digital agency sector and the geek speak of ICT. An accomplished speaker and writer, he was part of the Speak Out chemical industry campaign, BJC speaker and training programme and continues to be active in local drama and speaker groups.